“Wine in a can” makes it simple to bring a glass of wine on the go. Avoid the hassle of wineglasses, opener and fragile bottle. This is a small convenient packaging totally made from aluminum, from which you drink like a glass. The cans are recycled in the same way as conventional aluminum cans.
The contour line give associations to the wine bottle and create good opportunities. Through a restrained color scheme with matte black as the base color and the color of the wine as accents, a feeling of exclusivity which gives the wine justice, is created.
I really like the design of the can however the matt finish does look like a bottle of aftershave.
Process: Flexography
Colours: White,Red and green
Stock: Aluminum
Format: Unique can design different in the market so only made for this certain company
Finishing: None, matt
Specials: None
Target: Classy modern wine drinkers but as it's in a can more accessible than a bottle maybe someone on the move in town?
Cost Band: Exclusive, as the can are only made for this company so it's not a standard can. But they cut back with the colours.
Quantity: Millions
Competition: Other Wines, but the concept of wine in a can stands out in the market but not sure how many and where would use this
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