Tuesday, 5 October 2010

Print Analysis Sheet

Product Name: Warehouse Project
Market: Young Clubbers, Nightlife
Process: Lithography - Big mass of prints to be handed out. Cheaper process
Colours: CMYK + Silver Spot Colour
Stock: Matt strong paper, but thin and flexible to fold
Format: Standard A3 size with a little bleed taken away so maybe SRA3=15mm wider
Finishing: Folded/creased four times cut down for the bleed
Specials: Foil Blocking
Target: Students, 18-25 market to see DJs
Cost Band: Budget because of the number being printed
Quantity: 500,000 cheap stock, not to many colours, spot colour may cost a bit
Competition: All other club promotions handed out. Calender and use of spot colour - silver more classy than other flyers

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