Notes - Indesign
Paper sizes A... International recognised paper size, needed because it is cheaper to print off in China. Labour costs in UK are most expensive in printing.
First book of type Gutenberg bible.
1452 Gutenbergs Bible
2000 Information Revolution - Internet
Mass communication
Choosing Type
lower case letter - childish - first letters learnt at primary school was lower case so means fun, playful innocent.
CAPITALS LETTER - SERIOUS NEWSPAPERS
Weight of type chosen
1. Extra Bold - Loud, attention seeking, confidence, rude?
2. Light - quite, fragile
3. Medium - Average, Reliable, Balanced approachable
Type has personality
If you need to use colour with type it means your not good at type.
If you paint a dog pink it's still going to bite you.
Books all in serif not sans serif easier to read. Sans serif vertical so reader reads it up and down. Serif left to right helps you read because of the height.
Text speech in a visual form.
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