BBC Knowledge

BBC Knowledge - Honk If You're Human from Sean Pecknold on Vimeo.

Plasticine and characters work well. The first six seconds are really good with the image of the earth spining round then melts at the end with the clouds moving around. Not sure how that would work within after effects though. Similar characters could be used because of the simplicity.

"All of the spot is in-camera on a multi-plane table in sequence. The characters are either paper or clay. All of the backgrounds are painted. Even the natural elements, like clouds and stars, were a layer of animated paint shot in-camera. Because of the way the transitions worked from one thing to the next, we had to be careful because there wasn’t any time to start over, really. The only shot that isn’t fully in camera would be the mouse shot that we mirrored for the clone effect."

Agency: Three Drunk Monkeys, Australia
Exec. Creative Directors: Justin Drape, Scott Nowell
Creative Director: Noah Regan
Art Director: Matt Heck
Copywriter: Damian Fitzgerald
Agency Producers: Thea Carone, John Ruggiero
Group Content Director: Dan Beaumont
Account Director: Kristen Hardeman
Content Manager: Brad Firth